This second assignment was pleasant to make since I enjoy drawing food. I had previously taken some online classes on this topic that really helped me to create a more detailed piece. I also enjoyed very much the combination of working analog and digital. That was kind of a constant battler throughout this whole part of the course, whether I should do de exercises digitally or manually, so it was a good wrap-up to come up with a piece that allowed me to enjoy the best of the two worlds.
To make the two pieces for this assignment, I read carefully the brief, highlighting the key ideas and tasks. I came to the conclusion that if this was a real client, I’d have a couple more questions to refine the information on the brief.
Then I created a Pinterest board to collect some references and ideas: www.pinterest.com/astrid_badell/ocas-projects/assignment-point-of-sale-display/
Since the beginning, I wanted to include a text or word to the illustration, not as the main character of the pieces, but something simple that would add a modern touch to the final illustration. I tried with different layouts until I found the ones that I thought would be better to use the given space properly. After trying out some materials, I went to my paper and with watercolors, pencil colors and oil pastels created a range of fruits and veggies that were my favorites from a list I made.
After that, I scanned the pieces and worked in Photoshop to clean them and to create the final compositions. I also created a mock-up of a very simple point of sale display to kind of show how the illustration would look serving its final purpose.
First lists of ideas and sketches
Final Illustrations for the assignment