This second assignment was pleasant to make since I enjoy drawing food. I had previously taken some online classes on this topic that really helped me to create a more detailed piece. I also enjoyed very much the combination of working analog and digital. That was kind of a constant battler throughout this whole part of the course, whether I should do de exercises digitally or manually, so it was a good wrap-up to come up with a piece that allowed me to enjoy the best of the two worlds.
To make the two pieces for this assignment, I read carefully the brief, highlighting the key ideas and tasks. I came to the conclusion that if this was a real client, I’d have a couple more questions to refine the information on the brief.
Then I created a Pinterest board to collect some references and ideas: www.pinterest.com/astrid_badell/ocas-projects/assignment-point-of-sale-display/
Since the beginning, I wanted to include a text or word to the illustration, not as the main character of the pieces, but something simple that would add a modern touch to the final illustration. I tried with different layouts until I found the ones that I thought would be better to use the given space properly. After trying out some materials, I went to my paper and with watercolors, pencil colors and oil pastels created a range of fruits and veggies that were my favorites from a list I made.
After that, I scanned the pieces and worked in Photoshop to clean them and to create the final compositions. I also created a mock-up of a very simple point of sale display to kind of show how the illustration would look serving its final purpose.
First lists of ideas and sketches
Final Illustrations for the assignment
I’m Astrid, Venezuelan fashion designer and marketing and communication specialist. I’m very passionate about learning new things, therefore I’ve been going through a self-taught process to specialize myself in the area of visual communication, however, my practice isn’t very consistent or organized. I have a couple of “go to” materials to create my illustrations which are pencil, watercolors, fineliners and some color pencils. Lately I’ve been also incorporating sparkles of other materials like gouache, wax crayons or pastels to end up with kind of mixed-media pieces. I’ve also explored digital media, this includes Photoshop and Procreate on my Ipad. I’m interested in working with markers and incorporating a more graphic style to my work in the future.
My favorite things to draw are actually ideas or concepts and my favorite subject is “people”. I understand the importance of aesthetics, but I’m not interested in creating only decorative pieces, to me the message is equally or more important than beauty. What I'd like to get from this course is confidence in my practice, a routine for working and clarity on my style: including favorite materials, techniques and subjects. I’m also specially interested in improving my skills with color. In the future I’d love to work producing editorial illustrations, books and pattern creation.
I’m looking forward to working with you!