Exercise: Writing a brief

For this exercise we were asked to look at an image that we felt attracted to, and to think about the brief that could have motivated the creation of the piece. Here’s the image I chose: https://www.instagram.com/p/B-uVBOcJipQ/ and below the brief I wrote:
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To whom it might concern, 

Due to the current situation the world is going through because of the COVID-19 pandemic, we at the British Red Cross would like to update our online shop with products based on a series of illustrations related to it. 

Intended audience:
The buyers to our online shop are a large number of individuals (both male and females) who are in the age range 25-54. This project will include a number of different illustrators with a variety of styles, therefore we would like each to exalt its own. Looking at your previous work, we think that your piece will be suitable for our modern, sensitive female customers. 

Content, colors and style:
We’d like the illustration to share a message of hope and positiveness to endure this complex time and it should be based on the idea of “kindness”. It must be direct and easy to relate with. The whole piece should evoke a sense of community and hope.  The color palette should evoke the feelings just described, therefore we’d expect mostly pastel, bright but soft colors.  

Purpose:
This illustration will be used in commercial products, such as: postcards, art prints, mugs, tote bags, tea towels and notepads. It would be an additional asset if it could be turned into a coloring page that our visitor could download from our shop.

Tools and materials: 
Because the purpose of the illustration is to create a series of products for our online shop, we need them to be in digital format. 
With all the information above we hope you could start developing the first concepts in order to complete the assignment. Please let us know if you have any questions and when could we further speak about the project.

Best wishes,

Brit Red Cross