This second assignment was pleasant to make since I enjoy drawing food. I had previously taken some online classes on this topic that really helped me to create a more detailed piece. I also enjoyed very much the combination of working analog and digital. That was kind of a constant battler throughout this whole part of the course, whether I should do de exercises digitally or manually, so it was a good wrap-up to come up with a piece that allowed me to enjoy the best of the two worlds.
To make the two pieces for this assignment, I read carefully the brief, highlighting the key ideas and tasks. I came to the conclusion that if this was a real client, I’d have a couple more questions to refine the information on the brief.
Then I created a Pinterest board to collect some references and ideas: www.pinterest.com/astrid_badell/ocas-projects/assignment-point-of-sale-display/
Since the beginning, I wanted to include a text or word to the illustration, not as the main character of the pieces, but something simple that would add a modern touch to the final illustration. I tried with different layouts until I found the ones that I thought would be better to use the given space properly. After trying out some materials, I went to my paper and with watercolors, pencil colors and oil pastels created a range of fruits and veggies that were my favorites from a list I made.
After that, I scanned the pieces and worked in Photoshop to clean them and to create the final compositions. I also created a mock-up of a very simple point of sale display to kind of show how the illustration would look serving its final purpose.
First lists of ideas and sketches
Final Illustrations for the assignment
I'm Astrid Badell-Suhr, designer and illustrator, specialist in communication