This second assignment was pleasant to make since I enjoy drawing food. I had previously taken some online classes on this topic that really helped me to create a more detailed piece. I also enjoyed very much the combination of working analog and digital. That was kind of a constant battler throughout this whole part of the course, whether I should do de exercises digitally or manually, so it was a good wrap-up to come up with a piece that allowed me to enjoy the best of the two worlds.
To make the two pieces for this assignment, I read carefully the brief, highlighting the key ideas and tasks. I came to the conclusion that if this was a real client, I’d have a couple more questions to refine the information on the brief.
Then I created a Pinterest board to collect some references and ideas: www.pinterest.com/astrid_badell/ocas-projects/assignment-point-of-sale-display/
Since the beginning, I wanted to include a text or word to the illustration, not as the main character of the pieces, but something simple that would add a modern touch to the final illustration. I tried with different layouts until I found the ones that I thought would be better to use the given space properly. After trying out some materials, I went to my paper and with watercolors, pencil colors and oil pastels created a range of fruits and veggies that were my favorites from a list I made.
After that, I scanned the pieces and worked in Photoshop to clean them and to create the final compositions. I also created a mock-up of a very simple point of sale display to kind of show how the illustration would look serving its final purpose.
First lists of ideas and sketches
Final Illustrations for the assignment
In this exercise we were asked to do a research on visual metaphors, then from a list of concepts, we were asked to choose one and create sketches that could represent that idea. In my case, I choose the phrase “broken relationships”.
I started with looking up examples of visual metaphors which I collected in the following Pinterest board: www.pinterest.es/astrid_badell/ocas-projects/exercise-visual-metaphors/
Then I made a spider diagram and finally started sketching on my Ipad.
This first set of sketches were more literal.
Whereas with this one I tried to push myself some more to think about not very obvious representations of my phrase "broken relationships". From this set, my favorite illustration is the broken flower. The flower represents a relationship (something that's growing) but that can suddenly break.
For this exercise, the idea was to read a text, answer some questions and create a portrait based on that.
• If this were to be made into a film what would the main character be like?
It would be a man, around 45 years old, a medium to big body frame. He’d have medium length hair, a bit messy, manly face features, and some wrinkles already. It all took place around the 40’s, II World War.
• What clothes would the character be wearing?
He’d be wearing a shirt, probably white or sand color, with a loose tie and trousers. Clothing wouldn’t be very sharp either fashionable, on the contrary, plain and a bit worn-out.
• What furniture is in the main area in which the action takes place?
There’s only a few pieces of furniture:
My vision of the story:
Sketches, color and texture swatches
I'm Astrid Badell-Suhr, designer and illustrator, specialist in communication