Brief's key points:
- Begin by taking each pair of words in turn from the list below and writing them in your own handwriting.
Big Small Fat Thin Fast Slow Fun Boring Calm Mad
- Now write each pair of opposites in a way that is descriptive.
- Turning to your computer software, scroll through the fonts and select one that suits your word. Reflect the qualities you were seeking to express when hand-drawing the word.
- Print off the words in the typefaces you’ve selected in a size that reflects the meaning of each word.
- Trace the typeface in pencil using the colour that best communicates its meaning.
- Use a moodboard to explore other media qualities which communicate the meaning of your word.
- Draw your typed words freehand using a pencil and then render them using materials, media and colour appropriate to their meaning.
After writing the list of words several times in my sketchbook, I went on to illustrator and also played around with different typos.
My final lists (of upper case and lower case) is the first image bellow. I took that file and opened in my Ipad in Procreate (instead of printing, since I'm out of ink). I highlighted my favorite version of each and went on to trace and add colour.
After that, I chose to focus only on one pair of words (honestly, I found the latest stage of the exercise not clearly explained) so I chose: FAST and Slow. I thought these two words where the most interesting to research further since those two concepts are quite popular to be visually interpreted somehow. Then I created one mood board for each word.
Finally, I moved on to rendering the final two words. However, I decided to go for other words than "fast and slow" to check if the meaning would still be there. I replaced the word "fast" with "focus" and the word "slow" with the phrase "slow down".
Even though I found this exercise to be interesting and made me think further about the qualities of typographies, it also showed me the difficulties of rendering your own typo. I think I could improve my final rendering with more time and practice, but now I could choose better for the ample amount already available in the market.
I'm Astrid Badell-Suhr, designer and illustrator, specialist in communication